Monthly Archives: November 2010


Why? Because it was chilly and the wind was brisk and Zoe could not be convinced to change shirts from yesterday. That’s why.

Daddy, the big dummy, went out in shorts and a t-shirt and didn’t start to warm up until he got to the office. I was wearing a vest but it didn’t help much.


We are very proud of our empirical focus, because it makes us humble – we realize that most of the time, we don’t know up-front what customers want. ??The feedback from testing quickly sets us straight, and helps make sure that our efforts are really focused at optimizing the things that make a difference in the customer experience.

If I had to summarize our learnings in three words: “simple trumps complete.”

I wish we (people with websites we support) were humble. We could learn a whole lot…


Long and fun break for Thanksgiving that started on Wednesday. Mom took Zoe to see a movie while Zach was in school (but we’re keeping that on the down low) that day and it just stayed fun from then on. Little bit of a struggle to get back into the school routine, but we managed to get to school on time with eggs in the belly and looking good.