Sybase and University of Texas Study Reveals 10 Percent Increase in Usability of Enterprise Data Can Translate to $2 Billion in Additional Revenue Every Year – MarketWatch

Despite decades of IT investment in information technology, the direct correlation between those investments and the financial performance of the business has eluded senior decision-makers,” said Anitesh Barua, distinguished teaching professor and lead researcher, University of Texas at Austin. “This is the first study that quantifies the relationship between incremental improvements in data and key performance metrics of businesses today. Previous studies tell us neither the magnitude of the effect on performance nor what it takes to improve the attributes of data. We are encouraged by our findings and expect the business community to take notice.

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